Surprisingly, Facebook?s News Feed Ads Aren?t Scaring Away Users

Facebook risked driving users away by showing more ads in the news feed last year, but to Mark Zuckerberg's surprise, a big increase in their presence during 2012 only reduced Likes and comments by 2%. Users are staying loyal, which during the 2012 Q4 earnings call Zuckerberg called a sign of the value Facebook provides.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/QJ2o_kl3Ydo/

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